Rigorous Intellectual Property Rights enforcement and strict legal action is required to create deterrents for checking this nefarious activity. Collaborative efforts between Private Investigating Agencies, police enforcement and other regulatory bodies can go a long way in controlling the circulation of duplicate products. To foster information sharing processes and Consumer education initiatives can raise an awareness about the risks of purchasing counterfeit goods. Such programs can foster trust and loyalty among various stakeholders to reduce availability of duplicate and counterfeit products in the market. Combating counterfeiting requires a practical knowledge of prevailing laws and regulations. A multifaceted approach combining legal measures, technologic processes, proper investigation, quick action by the enforcement agencies and rapid decisions by the Courts can effectively counter and restrict the infringement of Intellectual Property Rights. NISSMAT International, through expert professionals on this subject who have a practical experience of dealing with counterfeiters, brings the second best podcast on Brand Protection. In this podcast, Mr C Pal Singh, President NISSMAT, a former Inspector General of Police & ex-director of Brand Protection Associates is interviewed by Mr Pawanjit Ahluwalia, Moderator of NISSMAT.